ABOUT
/intro/
I take brand projects the whole way: from the brief and the first idea to the partners, the budget, and the launch. Four years across fashion and luxury — collaborations, events, launches, gifting and branded product — with teams of up to 30, vendor tenders and production runs up to 5,000 units, and budgets up to €50K.
I come from production, so I know how things actually get made, on time and on budget. I use AI to move fast on research, briefs and vendor longlists, so the time goes where it counts: taste, partners, and getting things built.
Selected brand projects — collaborations, events, launches
and gifting, from idea to delivery
and gifting, from idea to delivery
Special Projects
Sasha Zharkova × Aspect
A real-time film timed to the three-hour launch: a performer changes the numbers on a giant clock minute by minute for the full three hours, so it read as a live clock counting the night.
A 7-month collaboration
that sold out in 5 hours.
Teaser:
A 9-hour venue build
centered on a 300-kg
robotic-arm installation.
The event:
Producer & project manager, end to end.
Role:
denim capsule · 2024
The video campaign
A seven-month collaboration with Sasha Zharkova (500K+), run from concept to launch: 10+ vendors in parallel, a full custom packaging line (tissue, tags, garment covers, engraved gift sets) and 80 gift sets. Part of the capsule sold out within five hours.
Overview
(01)
Zoe × Aspect
I designed and produced the postcard, a complex construction. When a supplier failed, I re-printed the full run in two days and we launched on schedule.
Producer — vendors, content and the postcard.
Role:
An Easter gifting collab.
Teaser:
Easter gifting · 2024
The postcard
(02)
TSUM
VIP gifting and branded product, up to 5,000 units a run.
Teaser:
At TSUM, one of Europe's largest luxury department stores, I develop and produce the brand's own products and gifting programs end to end: vendor tenders (3–8 suppliers, specs, estimates, selection) and production runs of 1,000–5,000 units. Recent projects: a licensed VIP advent calendar (1,000 calendars, ~3,000 collectible toys), porcelain collectibles and gift lines, café packaging, and a 5,000-unit back-to-school activation.
Brand manager, end to end.
Role:
branded products & gifting · 2026
(03)
Yuliawave
The rebranding campaign film: ~€50K, a crew of 30 and a large-scale set build. I co-produced it — location and team sourcing, on-set delivery.
A €50K rebrand film and a two-day artist takeover of the boutique.
Teaser:
Co-producer (film) · producer & coordinator (artist takeover). Grew from assistant to producer/PM at Yuliawave.
Role:
The film
rebranding · 2023
A two-day takeover with artist Erik Musin, the store closed for it:
a cone installation over the entrance, a live performance, and on-site engraving of the new logo. I produced and coordinated it — direct with the artist, vendors, and on site for the build.
a cone installation over the entrance, a live performance, and on-site engraving of the new logo. I produced and coordinated it — direct with the artist, vendors, and on site for the build.
The boutique takeover
(04)
BLSH
BLSH's runway show at Moscow Fashion Week. I produced it: casting and fittings for 50 models, backstage team assembly, rehearsal and performance staging.
A Moscow Fashion Week show, 50 models.
Teaser:
Producer, project-based.
Role:
runway show · 2025
(05)
Tosya Chaikina
A music video for national recording artist Tosya Chaikina, won on a competitive pitch: CG graphics and a location shoot in the mountains of the Caucasus. I owned it end to end — remote location scouting and casting in another region, crew travel and catering, timings, equipment logistics and the ~€15K budget.
A 7-month collaboration
that sold out in 5 hours.
Teaser:
Producer & project manager, end to end.
Role:
music video · 2022
(06)
Aspect
An Aspect pop-up at Tsvetnoy department store, concept to build in two months. I developed the concept with the creative director and ran it end to end: set designers, vendors, print, installation.
A department-store pop-up, concept to install in two months.
Teaser:
Producer
Role:
pop-up at Tsvetnoy · 2024
Overview
A bespoke art object — a plinth cast from concrete and the brand's own denim (Aspect's signature material).
The centerpiece
A large mirror with a frame hand-sculpted from foam and repainted until the color was exactly right.
The mirror
Knitwear shown like magazines: a custom rack, each piece packaged as if it were an issue.
The display
The carpet had to be fire-certified, and almost nothing existed in the right shade — I went supplier by supplier until I found the exact one.
The flooring
(07)
Yuliawave × Ekonika
A Yuliawave × Ekonika collaboration, launched with a large-scale immersive show for influencers. On the brand side I owned several workstreams with the Yuliawave team: casting, props, catering, and the venue build.
“NO RISK, NO STORY” - a collaboration launch with an immersive influencer show.
Teaser:
Producer, brand side (Yuliawave)
Role:
The event
collaboration event & pop-up · 2023
I ran the in-store pop-up for the collaboration products end to end: concept with the creative director, vendor sourcing, the tender, and production and build on site.
The pop-up
(08)
